CPRS Job Listing

Join a friendly, supportive, and fun work culture where high standards are valued! 

The Cordova Recreation & Park District (CRPD) is seeking a Communications and Marketing Analyst with the responsibility to create brand awareness, promote District services and communicate essential information to the public. We are an award-winning agency that thrives on positive relationships and partnerships in our community.

This is a full-time onsite position with a comprehensive benefits package that includes fully paid medical, dental, and vision for the employee and all eligible dependents. CRPD participates in the CalPERS Retirement System. Employees in this classification have the option of working a 9/80 schedule. (a two-workweek schedule of eight 9-hour days, one 8-hour day, and one day off)

First-round interviews will tentatively take place the week of December 9, 2024.

Who We Are
Established in 1958, Cordova Recreation & Park District (CRPD) is an independent special district governed by an elected Board of Directors.
 
We provide quality recreational programs, parks and services for our diverse and growing region. We currently operate over 47 parks and facilities across more than 600 acres of urban and open space. We also operate Cordova Golf Course which is a full-service 18-Hole course with a lighted driving range, pro-shop and lessons from PGA professionals. We host dozens of events throughout the year and provide athletic, educational and creative outlets for children and adults of all ages.
 
Who We Serve
We proudly serve communities within Sacramento County including the City of Rancho Cordova and the communities of Gold River, Larchmont, Mather, Riviera East, Rosemont and additional unincorporated portions of Sacramento County.
 
Learn more about Who We Are at cordovarpd.gov/about-us/!

Summary Description
Under general direction of the Communications Manager, develops the internal and external communications strategy, promotes District services and curates informational content across various digital and print platforms, and builds awareness of the District's brand; works with the Recreation Department, including building the strategy behind special event engagement with the community; leads the District’s volunteer program; and may oversee, monitor, and/or direct the work of lower level personnel.

Distinguishing Characteristics
The Communications and Marketing Analyst is responsible for developing, managing, and coordinating policies, programs, and financial operations of a complex organization. This classification is distinguished from the Community Relations Coordinator by the difficulty and complexity of duties, oversight of projects, and supervision of staff. Incumbents in this class exercise decision-making authority.

The following duties are typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices.

• Develop communication and marketing strategies both internal and external; develop a variety of graphics, flyers, and signs to promote District messaging.
• Serve as the project manager for all communication needs, including but not limited to recreation guides, brochures, banners, digital newsletters, print news articles, and various communications to staff and the public.
• Work closely with other departments to identify and optimize communication opportunities, promote programs, events, parks, facilities, development, and other projects related to the communications plan. 
• Public Relations: Develop and implement informational and promotional materials over both print and digital platforms (i.e. website, social media, blog, email, print publications, press releases, e-newsletters, media advisories); serve as spokesperson for the District when needed or requested; coordinate campaigns and initiatives to promote the District. 
• Guest/Customer Communications: Create general strategy and manage all guest service and general inquiries from the community via email and social media. 
• Volunteer Coordination: Work with management staff to identify volunteer opportunities within the District and research volunteer needs and resource availability to craft solutions for departments; lead and administers the recruitment process by conducing outreach, advertisement, applicant screening and interviews, and selection.  
• Media Relations: Build and maintain relationships with local media; pitch to media for coverage; manage on-site visits (familiarization tours); develop contacts, coordinate media interviews and serve as on-site media handler. 
• Internal Communications: Build brand narrative around the District employee experience by highlighting the people and work culture on the CRPD Blog; create flyers and promotional materials for staff events; act as consult to support personnel policy development. 
• Event Marketing: Assists in the coordination and implementation of District special events; lead preparations for attendance of non-District community events to promote District projects and services. 
• Partnership & Sponsorship: Assist with the development and implementation of the District's sponsorship campaigns and plans strategies that identify product and target markets for sponsorship opportunities;  ensure sponsorship and obligations are fulfilled including logo usage, recognition, placement and signage; manage sponsorship products and materials; act as a District liaison with various for consultants, partners, community groups, sponsors, etc. retained by the District to assist with communication and marketing messaging. 
• Advertising: create, assist with design, and place advertising as appropriate within budget, matching key messages with target audiences using appropriate medium (print, trade publications, TV, radio). 
• Data Analytics: Prepare financial and statistical reports related to event or program attendance and revenues; benchmark events, programs, and services; compile and analyze trends; prepare other reports and administrative materials. 
• Participate in budget preparation and administration; prepares cost estimates for assigned area; submit justifications materials, supplies, and services as needed; monitor and control expenditures.   
• Provide direction for contract graphic designers and produces graphics (flyers, posters) for various departments and teams. 
• Serve as communications consultant for District staff. 
• Potential role in supporting Geographic Information Systems (GIS) system adoption and related communications strategies. 
• Prepare a variety of administrative reports, records, and correspondences that may be complex or sensitive. 
• Assists with the Board packet preparation and serves as Board meeting backup for the Communications Manager. 
• Attend Board meetings - regular and special as well as evening and weekend events as necessary. 
• Perform related duties as required.

The following generally describes the knowledge and ability required to enter the job and/or be learned within a short period of time in order to successfully perform the assigned duties.

Knowledge of:

• Excellent communications, public affairs, marketing, and branding with a history of delivering high quality results.
• Principles and practices of marketing and promotion.
• Excellent understanding of organizational operations, elected bodies, and budgeting. 
• Demonstrated leadership and experience managing a comprehensive, integrated strategic communications effort. 
• Principles and techniques of effective volunteer recruitment, supervision, training and development, and management. 
• Effective results in consensus and relationship building that support a communications strategy. 
• Office procedures, methods, and equipment including computers and applicable software applications such as word processing, spreadsheets, and databases. 
• Suite, social media platforms, and website management platforms. 
• Experience managing media and maintaining relationships that support a communications strategy. 
• Design and the design process and oversight of design and production of all graphics, collateral, ads, website content, materials, etc. 
• Current trends in digital media/social media.

Ability to:

• Effectively and efficiently use project management skills including the ability to manage multiple projects, teams and vendors, and meeting tight deadlines. 
• Problem-solve with a track record for translating strategic thinking into action and converting adversity into opportunity. 
• Be self-motivated with a positive and professional approach to management, excellent interpersonal skills, creative and a positive attitude. 
• Be decisive, resourceful, responsible, and humble with the ability to motivate and be motivated to deliver outstanding results. 
• Be confident and intuitive communicator with excellent verbal, writing, editing and presentations skills. 
• Analyze data and conduct research to determine trends for marketing, media and public relations. 
• Operate office equipment including computers and supporting word processing, spreadsheet, and database applications.
• Make persuasive public presentations.
• Exercise sound judgment with established guidelines.
• Use independent judgment in routine situations, such as answering questions.
• Effectively coordinate work efforts with District staff in all departments.
• Effectively communicate with individuals or groups utilizing a broad base of verbal skills.
• Comprehend and correctly use a variety of informational documents, including reports, procedure manuals, financial analysis and reports initiated by staff.
• Communicate clearly and concisely, both orally and in writing.
• Establish and maintain effective working relationships with those contacted in the course of work.

Education and Experience Guidelines - Any combination of education and experience that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:

Equivalent to a bachelor’s degree from an accredited college or university with major course work in communications, journalism, marketing, or related field, and two years of experience leading public relations initiatives or related communications management. Experience working for a non-profit, community organization or attraction-based business a plus.

License or Certificate:
Possession of an appropriate, valid driver’s license.

Additional Requirements:
Department of Justice (DOJ) background check required.
Required to take and pass a drug screening.

Please review the entire job bulletin and apply online at:

https://www.governmentjobs.com/careers/crpd/jobs/4705117/communications…